Social Media Marketing for a Global Tea Brand Share: Boucher + Co. Score Awaiting client review n/a Date Published 24 June 2020 Reading Time 1-Minute Read We were tasked with helping a global packaged tea brand grow its U.S. market presence with a focus on women aged 25-50. Objectives Help a top global packaged tea brand grow its U.S. market presence with a focus on women aged 25-50. Identify likely customers and engage them with content aimed at encouraging brand awareness and purchases. Develop live sampling/tasting events integrated with digital campaigns to build brand credibility and loyalty. Create an efficient and effective sales funnel for the brand’s website. Build infrastructure for long-term brand growth and market penetration. Solutions 1. Full Social Media Creative Bright, color-blocked posts. Seasonal content themes. Creative for posts and ads. 2. Creative With a Purpose Use seasonal content themes. Avoid “posting just to post.” Educate the consumer on specific product offerings. 3. Promote Events Through Social Giveaway Campaigns In-Store Event Promotion New Retailer Announcements Results 42% increase in year-over-year sales on the brand’s site. 37% reduction in cost-per-conversion for new website traffic users. 3X increase in website traffic visits year-over-year.