Something Sassy Web Design & Global Launch Campaign

About the Project

Something Sassy is an online underwear store operating out of South Africa. Our first task was branding and website design and development, including an online store.

The Solution

Once the brand identity and website were complete, we started work on developing an online community pre-launch. This involved establishing a presence and community on Instagram, developing an email marketing database and establishing a strong online brand narrative.

The Results

Once ready to launch, we rolled out influencer campaigns, PR campaigns, organic social media strategies and paid media strategies for a South African launch. 6 months in we had seen massive growth and success, and the strategies implemented are now being adapted and prepared for an Australian, USA and UK roll-out.