South East Wetsuits E-commerce Website and Digital Marketing

What They Wanted

South East Wetsuits wanted to implement a robust digital marketing strategy to increase online sales and strengthen the brand’s online presence.

The client required a full website redesign and implemented a search engine optimisation (SEO) strategy to strengthen the business’s online presence while improving sales and conversion rates. Their previous pay-per-click (PPC) strategies were not successful in achieving a valuable return on investment and they sought to significantly improve this.

What We Did

Grofuse crafted and implemented a strategic marketing plan to grow online sales year-on-year for South East Wetsuits. The team’s deep dive into customer persona research, market research and competitor analysis was fused with our expertise in user experience (UX) throughout the web design process and developed a new SEO strategy to increase the amount of web traffic organically. The team turned the PPC campaigns around with fresh content, revised copy and professional targeting tactics. The advertising and conversion rate optimisation helped the business achieve outstanding online sales results.

The Result

In year one, the business doubled its average conversion rate and achieved an 11 times increase on their PPC campaigns’ return on investment while increasing online transactions by 840%, boosting average order value by 5.51%, and increasing total online revenue by 890%.

Owner of South East Wetsuits, Ed Lawler, said:

“Due to lockdown and an increase in demand to go outside in the water, we have seen a significant shift in customers going online. While our online sales have been growing annually at 20%, over the last year, we have seen growth as high as 840%.

“South East Wetsuits had a very strong online presence, but with strategic advice from Grofuse, we invested more in Google Ads and in optimising the site to increase our organic traffic. This has helped us to be easily found by this increased market searching online. We have also invested in our epos system and new staff to ensure that we get products out as quickly as they are ordered to improve customer satisfaction with our brand. This has led to increased customer loyalty. As we are 100% Irish-owned company, we ensure this message is portrayed throughout our messaging.

“As long as we maintain a high level of customer experience and our digital marketing activities, we are confident we can grow South East Wetsuits into the number one homegrown surf shop in Ireland.”