Sports Jerseys From Israel to the States Share: DMG Score Awaiting client review n/a Date Published 24 February 2020 Reading Time 1-Minute Read We developed 99Jersey social media ads to penetrate the American market, leveraging on Facebook and Instagram ads. The Client 99Jersey is a boutique sports jersey store based in Israel. Our Work In order to penetrate the American market, we developed their social media strategy. We started by developing attractive and sharable content for their social accounts. Once we posted their content, we launched a series of ads targeted to different segments in the USA, depending on their sports and movie interests. Once we got relevant traffic to their website, we launched remarketing ads to those that started the cart but didn’t convert. At the same time, we launched ads targeting lookalike audiences from those people. Results In one month, we got an ROI of 14.7, selling out their basketball jersey and helping them develop a loyal client base for upselling.