Sprockets Rebrand

London : Los Angeles
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Naming, positioning and design of an AI candidate acquisition tool & website refresh

Sprockets (formerly Sentio) is an innovative B2B SaaS platform that partners with businesses challenged by current hiring practices, specifically finding hourly employees that are the right fit.

LO:LA was tasked to help take this emerging business to the next level.

We first embarked on a naming exercise to establish what the brand is and stands for, then translate that into a visual and linguistic set of rules through an updated brand style guide.

Along with a new logo and complete redesign of their website, LO:LA created a persona, messaging and UX that better reflected Sprockets’ purpose while also adding just a touch of wit.