STL Share: Adloonix Score Awaiting client review n/a Date Published 5 July 2018 Reading Time 1-Minute Read Shiurey Torah Lubavitch (STL) is the Jewish youth movement, founded in 2002. It offers the meetings, trips, camps and own media projects in Austria & Ukraine. There are different platforms for children, teenagers and young people. About the Project: Shiurey Torah Lubavitch approached Adloonix to increase the amount of practicing Jewish children, from Jewish mothers. Main Challenge(s): To increase the effectiveness of their client’s (STL) social media marketing efforts, and to increase the number of attendees. Agency Solution(s): Adloonix created 4 target personas and avatars which were the main tool to be used in the customized targeting campaign that was run to increase attendance. Results: 22% 7-point 50+ 86% lower cost per lead with instagram & google ads increase in product awareness (among aged 18–24) total number of leads increase in engagement