StormWarden Brand Refresh Share: Viabrand Score Awaiting client review n/a Date Published 17 April 2020 Reading Time 2-Minute Read A fresh brand for business IT management heroes. About the Client StormWarden offers businesses holistic, end to end IT management and reliable protection from online risks. The flexible team of IT experts works with clients around the globe and is preparing for a growth phase. As such StormWarden wanted to ensure their brand reflected their capabilities now and into the future. Our Work Our strategists and creative director met with the client to gain insight into their needs and goals. Language and content were updated to fit the brand’s personality, which is that of a hero coming to save the day for small and medium businesses. The design team then set to work to turn insights into inspiration. The goal was to modernise the colour palette without moving too far away from the original. We also gave the client a unique, fresh evolution of their logo while still retaining a superhero-style symbol, and a suite of iconography and design elements to support the brand’s growth. We worked with the client through some revisions of the designs, after which they were ecstatic with the refreshed brand. StormWarden has simplified its offering with convenient package options for businesses. Our team developed sales collateral to aid the client in promoting their streamlined offerings. We also designed a new look website that aims to simplify the path to purchase while delivering the information people are seeking in layman’s terms. The Viabrand design team was also able to implement the new look across supporting print and digital marketing materials. Aside from the website and corporate brochure, we delivered an email signature, letterhead, PowerPoint template, and business card design.