Tanger Outlets 2018 Integrated Spring Campaign

Objective

infinitee has been the creative agency of record for Tanger Outlets for over 20 years. Part of maintaining this long-standing partnership includes the conceptualization and development of Tanger’s national campaign each year. Fun and witty language paired with strategic marketing tactics help to communicate the Tanger shopping and saving experience in new and creative ways year after year. Spring 2018 was no exception.

Solution

infinitee conceptualized, created, and executed the 2018 Tanger Outlets campaign theme—FEEL THE DEAL. The objective was to encourage shoppers to put down their devices and experience the daily deals firsthand at Tanger. It seeks to show the breadth and depth of product available and how the Tanger Outlets shopping experience can’t be duplicated at other value-priced destinations, traditional malls or captured online. By showcasing a lively mix of individuals of all ages, a wide variety of product categories, along with consistent messaging, the fun and energetic campaign demonstrates that Tanger truly has something (and savings) for everyone!

Tanger aligns its annual campaign launch with the release of the first seasonal TangerStyle sales period each spring. Taking this into consideration, the infinitee team began asset planning in fall of 2017 beginning with the spring film and print production. infinitee sourced and managed styling, photography and video production teams from across the country to produce an omnichannel campaign that was executed across all verticals, including leasing materials, website, national television, online video, national print publications, programmatic digital media, direct-to-home, outdoor, social media, blogs, radio and more.