Targeting HNWIs for Monaco Now

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Relevance
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  • Date Published
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Evening,View,Of,Montecarlo,,Monaco,,Cote,D'azur,,Europe

Raise awareness and contribute to Monaco’s public image locally and globally.

The Brief

Raise awareness, contribute to Monaco’s public image locally and globally, and increase social media followers among very specific high-net-worth audiences.

Objectives

  • Raise Awareness of Monaco
  • Grow Social Media Followers
  • Improve Online Reputation

Skills

  • Audience Profiling
  • Paid Advertising
  • Social Media Advertising

The Result

We started by identifying 10 specific audience personas to be used for strategic marketing purposes, and then created corresponding targetable audiences within our ad networks. The resulting paid media on Facebook, Instagram, LinkedIn, Twitter, and YouTube achieved excellent ROI due to our ultra-specific targeting of qualified audiences and laser-focused in-flight optimisation.

  • 56M Video views since launch
  • 865k likes
  • 113k Shares