TDA: 2D Animated Promo Video

The Client

Top Digital Agency is a modern B2B marketplace and matchmaking platform that connects digital agencies with companies from all around the world.

At TDA, businesses can find a digital agency specialized in one area or a whole scope of activities, such as web development, graphic design, software development, and other digital services.

The Problem

The company needed a short promo video for advertising. The main goal of the video was to spread awareness and provide a glimpse into the benefits of using the TDA marketplace.

The problem was to fit enough information, both visual and through the voice-over, to compel the viewer to visit the website and learn more.

Another challenge was to create the video in a style fitting to the brand and to humanize the content as much as possible.

Our Solution

TDA has created a project on their website to find the right agency for the task. We provided a draft script and our details, and that’s how we got chosen.

The initial concept didn’t make it into production, as we quickly understood that it wasn’t the best option thanks to the client’s early feedback. We then come up with a more complex style and a clearer message that better reflected what TDA is all about

The final product became one continuous flow of scenes that represents a real story in as little as 20 seconds. A story that can be understood even when the video is muted.

Watch the video here.