Tested and Redesigned Websites for SeaWorld Share: Score Awaiting client review n/a Date Published 20 March 2019 Reading Time 1-Minute Read Tested and redesigned SeaWorld websites to boost user experience performance. About the Project SeaWorld’s sales were hurting. To counteract this, they decided to reduce resistance and increase satisfaction in the pre-purchase process by streamlining the path-to-purchase for guests on all 8 of their park websites. The Solution This UX work spanned 3 projects over 12 months to arrive at the final designs through usability testing of the original websites, wireframing and prototyping possible improvements, and creating redline documents to make the new design standards clear and actionable to SeaWorld’s internal teams.