The Alderwood Case Study

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Digital Marketing Experts International
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Alderwood Landscaping is a premier landscape architecture and construction firm based in Washington.

Alderwood Landscaping is a premier landscape architecture and construction firm based in Washington. Their product is focused on Backyard Resort Living – designing ad building complete, high-end backyard resorts for customers with homes valued over $1M. Their average job costs the customer upwards of $75,000.

The Challenge

In January of 2017, the owner of Alderwood Landscaping with two branches in Bellevue and Spokane, WA had suffered from a hard winter and a drop in leads, putting the company in a risky situation. Alderwood hired Desiree Jones as their Marketing & Business Strategist in April of 2017 hoping she could fix the situation quickly. The owner wanted 45% more qualified leads than 2016 consistently each month. At this time, there were only two people working in the office – one answering phones and the controller, and very slow call volume. The company had few jobs running from January to June. Reaching the right target demographic was critical to achieving the business’ revenue goals. At this time the business was nowhere near meeting their YTD revenue requirements and goals.