The Battle Cats Social Media & Influencer Marketing Campaign Share: Score Awaiting client review n/a Date Published 30 October 2018 Reading Time 1-Minute Read PONOS was looking to acquire new male users from 15-25. We ran Snapchat App Install campaigns and partnered with famous YouTube gaming influencers. Context PONOS was looking to acquire new male users from 15-25 in North America and Europe for their game, The Battle Cats. What We Did Males 15-25yo are predominately using Snapchat and YouTube as social media. In order to reach them, we ran Snapchat App Install campaigns and partnered with famous YouTube gaming influencers. Results 150,000 installs overall with CPIs below $1 in North America and down to $0.50 in Europe.