The Business of Living Share: London : Los Angeles Score Awaiting client review n/a Date Published 10 February 2022 Reading Time 1-Minute Read ESS is a SaaS platform aimed at revolutionizing how endodontic practices run. Born out of the experience of the No 1 practice in the country, ESS takes both the hard and soft skills needed to transform a practice and integrate them into a simple and intuitive platform. Our assignment was to help define a cohesive story that positioned the brand as a trusted partner, creating flow and harmony in the running of dental practices – for the life of their business. Rebranding – Brand Strategy – Brand Messaging Style Guide – Audience Definition – Tone of Voice – Visual Identity – Brand in Action