The Business of Living

London : Los Angeles
  • Score Awaiting client review
  • Date Published
  • Reading Time 1-Minute Read

ESS is a SaaS platform aimed at revolutionizing how endodontic practices run.

Born out of the experience of the No 1 practice in the country, ESS takes both the hard and soft skills needed to transform a practice and integrate them into a simple and intuitive platform. Our assignment was to help define a cohesive story that positioned the brand as a trusted partner, creating flow and harmony in the running of dental practices – for the life of their business.


– Brand Strategy
– Brand Messaging

Style Guide – Audience Definition

– Tone of Voice
– Visual Identity
– Brand in Action