The Children’s Hospital Foundation Website

Leafcutter Creative Digital
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  • Date Published
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CHF’s website needed to be more effective at communicating the impact the Foundation was making.

The Challenge

The Children’s Hospital Foundation (CHF) team recognised that their number one brand, engagement and donation platform needed a refresh to align with best practice UX and Design as well as cater to the Foundation’s specific user needs. The previous Children’s Hospital Foundation website was outdated and not representative of how CHF wanted to position itself. The website needed to be more effective at communicating the impact the Foundation was making as well as improving key user flows such as the donation experience.

Project Goals

Increase in the number of online donations through increased traffic volume as well as conversion rate
Set up online data tracking to understand the behaviour of supporters online
Easy to administer CMS system so CHF staff can easily create and update content
Redesign navigation to drive users to key sections of the website


The new Children’s Hospital Foundation website provides the team with a range of capabilities that they did not have previously:

  • A website that the team is comfortable to self manage – increasing the efficiency and effectiveness of  digital marketing and fundraising campaigns
  • Significantly improved tracking capabilities – which will enable the team to make more informed decisions and improvements that would not previously have been known
  • An integrated set of data with the CRM as the single source of truth – which has benefits for a wide range of stakeholders across the organisation
  • Best practice donation flow that encourages regular giving – improving conversion rates, in particular, regular giving

We are continuing to work with CHF to increase their impact through digital and continue improving the site as their central web platform.  We are really excited to see the impact and growth from the platform over the next 12 months!