The Haunted Walk Google Ads Campaign Share: MARSWorks Inc. Score Case study score 5.0 Date Published 25 January 2019 Reading Time 2-Minute Read A Google ad campaign for The Haunted Walk’s busy tourist season. Read Client Review About the Project Halloween is a busy time for The Haunted Walk, we wanted to see just how busy it could get. The Haunted Walk operates out of Ottawa, Toronto, and Kingston, offering locals and tourists alike the opportunity to learn about the darker history of the city by way of a walking tour. Solution Halloween is already a busy time for The Haunted Walk, so increasing online sales around that time period seemed like a fun challenge. MARSWorks created a paid search campaign to run through the Halloween season to see how much their online sales could increase. Results Using ads on Google’s Search Network, MARSWorks was able to produce some astounding results. In this eight week period of the campaign, the ads were seen 55,000 times and drove over 8,500 visitors to the Haunted Walk website. Most impressively, the ads generated an amazing 1400% return on ad spend! All this effort resulted in one of the busiest Halloween seasons ever for The Haunted Walk. Visit HauntedWalk.com. Return on ad spending – 1400% Ad impressions – 55K Traffic to website from ad campaign – 8.5K Related Case Studies "Awaiting client review" B2B SaaS – Google Ads, Linkedin Ads, Twitter Ads "Awaiting client review" MFSeals Google Ads Campaign Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy