The Haunted Walk Google Ads Campaign

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MARSWorks Inc.
  • Score Case study score
    5.0
  • Date Published
  • Reading Time 2-Minute Read

A Google ad campaign for The Haunted Walk’s busy tourist season.

About the Project

Halloween is a busy time for The Haunted Walk, we wanted to see just how busy it could get.

The Haunted Walk operates out of Ottawa, Toronto, and Kingston, offering locals and tourists alike the opportunity to learn about the darker history of the city by way of a walking tour.

Solution

Halloween is already a busy time for The Haunted Walk, so increasing online sales around that time period seemed like a fun challenge. MARSWorks created a paid search campaign to run through the Halloween season to see how much their online sales could increase.

Results

Using ads on Google’s Search Network, MARSWorks was able to produce some astounding results.

In this eight week period of the campaign, the ads were seen 55,000 times and drove over 8,500 visitors to the Haunted Walk website. Most impressively, the ads generated an amazing 1400% return on ad spend!

All this effort resulted in one of the busiest Halloween seasons ever for The Haunted Walk.

Visit HauntedWalk.com.

  • Return on ad spending – 1400%
  • Ad impressions – 55K
  • Traffic to website from ad campaign – 8.5K