The Jaffa Hotel Branding Share: Once Upon a Time Hospitality Score Awaiting client review n/a Date Published 6 March 2020 Reading Time 1-Minute Read We branded every aspect of this property, and developed a comprehensive style guide paying homage to the historical roots of the hotel. About the Client The Jaffa is located within the walls of a 19th-century complex that once housed Jaffa’s French Hospital. The Jaffa provides unrivaled exclusivity in an internationally desirable destination. Surrounded by the city’s most fashionable neighborhood and just minutes from the beach, The Jaffa provides a perfect blend of service, style, and state-of-the-art luxury. The Challenge We were brought in to brand every aspect of this magnificent property, every in-room piece of collateral, hotel and restaurant signage, and all food and beverage outlets. We developed a comprehensive style guide and palette, reflective of the property’s architectural elements while paying homage to the historical roots of the hotel and its location in Jaffa.