THE OKR APPLICATION FOR A RETAILER Share: *instinctools Score Awaiting client review n/a Date Published 27 April 2021 Reading Time 3-Minute Read Defining and achieving best possible outcomes as individuals, teams, and an organization. About the Client A European retailer of personal care and beauty products – one of the leaders in the industry – with more than 1,400 stores in 12 countries. Featuring nearly 200 brands, it offers a great variety of products including cosmetics, fragrance, nail color, beauty tools, etc., and has a revenue of over $700 m. Challenge Setting goals and keeping employees in sync in terms of accomplishing them is essential for every company. That’s exactly what the OKR (Objectives and Key Results) framework is for. It helps employees to focus on a certain goal and measure the progress toward it. Before turning to *instinctools, our customer had been using Google spreadsheets to track their OKR progress. However, it was a manual, time-consuming, not-at-all engaging process that was difficult to manage and keep track of. As a result, teams used to lose interest in keeping the spreadsheets updated. Having considered a bunch of out-of-the-box solutions, the customer realized that it’s difficult to find “the one”, that would be a perfect fit for their business. Some lack certain features, others cost too much. That’s why we suggested the most efficient option: to design a decent OKR app, which would help the company to accommodate all their needs and stay away from any problems the teams might face while setting and tracking OKRs. Tasks To let the employees know the business goals so that they can work together in achieving these goals To enable the teams to integrate goals with everything they do and allow employees to align their individual achievements along with business success To track the progress towards goals instantly to see if you are going in the right direction To share the feedback on the goals and the process of achieving them Solutions We’ve developed a flexible product that offers a wide range of features, making the process of creating and tracking OKRs easier and faster. Quick and intuitive creation of objectives Grading the OKRs mid-term which helps to highlight areas where the team is falling behind so that appropriate measures can be taken Charts that contain description for each task Integration with other communication and business apps – such as Gmail, Jira, etc. – to make updating the OKR progress hassle-free Possibility to assign users, add duration, description, and name for each OKR Cascading OKR implementation with the possibility for individuals and teams to set their own goals and align them with the company’s goals via measurable results Graphs that show information about goal contributors Setting the deadlines of objectives so that everyone can see them Real-time dashboards to display the dynamics and monitor the progress of goals Collecting and giving feedback to identify bottlenecks before they occur Value According to the customer, the implemented OKR application has become, abstractly speaking, a compass which shows what to focus on to help the team and company to be successful. Specifically, it resulted in Being more effective and clear in setting goals Boosting engagement and empowerment through goal-setting Defining and measuring team performance against clear objectives Increasing transparency between management and teams and, thus, preventing ambiguity Creating a greater sense of shared accountability, transparency and purpose Technologies React Redux Redux-Saga JavaScript Apexcharts Highcharts Axios Sass i18next Jest Enzyme Sonarqube