The Right to Banking – Website + Campaign

Bonnie & Clyde Advertising Studio
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  • Date Published
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The Romanian Banks Association needed a campaign that can help the general public understand their banking possibilities better.

The Request

The Romanian Banks Association wanted a campaign that truly helped the general public get closer to the banks, to understand their rights, their financial options and opportunities, feeling that clients might be missing out due to lack of information. The campaign needed to be both informative and fun, engaging, interesting to anyone and everyone.


The Solution

We created a concept called “The right to banking” with the tagline “Let’s learn prosperity together”. All the components, including the website, are a mixture of useful banking info and fun games and information.