The Vast & The Curious Share: Bonnie & Clyde Advertising Studio Score Case study score 4.8 Date Published 14 July 2021 Reading Time 2-Minute Read Creating an event brand for entrepreneurs – all about listening to the client. Read Client Review It Was All About Listening to the Client The branding process started from a brand with a clear intention, relevant for cases of co-creating with the entrepreneur. The client came to us with an idea: she wanted to create a series of events where she would interview successful entrepreneurs on the stage of a theatre. And she had the name: The Vast & The Curious. The differentiator: It is a small event, with the possibility of creating an intimate setting, where she can talk about both the entrepreneur life and the vision or business solutions. The brand has The Explorer as an archetype. The audience is made of curious and independent people, with an entrepreneurial spirit. Our job was to create a brand that had to be authentic and in line with the client’s personal brand (well known journalist) and the event. Listening – During an informal meeting with the most frequent event-goers, we found out that what they valued and needed most was to be part of a community and have access to free discussions. We listened, the client listened. It’s the difference between making assumptions about what people need and letting a brand grow in its natural direction. Related Case Studies "Awaiting client review" Telling the Story of Firsts With Firstleaf "Awaiting client review" International Tennis Hall of Fame Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy