The Vredestein Experience Centre

THE MARKET

Develop a virtual experience to engage an international audience

Lockdown made on-site events impossible. This meant that to survive, event activities had to transition to digital. But, how do you switch gears without sliding off the road?

Well, just like any quality tyre, Apollo Vredestein was able to steer confidently through the curves, bumps, and narrow straights on the road by showing what it takes to engage their customers despite their adversities. This is the story behind the curtains of Apollo Vredestein’s 2021 events calendar and the power of online events for digital engagement.

THE AUDIENCE

Digital knows no geographical boundaries

With digital events, location is no longer a factor. For this reason, you can invite people from all over the world to participate in your events and reach a wider audience. At the same time, you make it easier and more accessible for those people who would otherwise be unable to travel to a specific location. Together with Vredestein, we invited people from all over Europe, creating content in 12 different languages.

MORE FREEDOM

Your world, your rules

Creating an experience and image that reflect your company’s values and branding can be difficult and expensive with on-site events. At the same time, you’re bound and limited by the laws of the physical world. But, with a digital event, you can break free of these limitations and create a world at the image of your brand. Can you imagine having your own world? Vredestein could. So, we created a fully-fledged digital platform with hallways, display rooms, and atriums. This gave us the opportunity to transport the participants of the event to a world that showcases sleek design, captivating content and speed.

NO TIME WASTED

With 3D models, your product is there for everyone to see

If you have ever delivered a product launch event, then you are probably familiar with showrooms. Depending on your product these can be challenging to build and design on-site. At the same time, in the real world, there are only so many people who can gather around to see a product at the same time, while many others need to wait their turn.

Digital events get rid of all these troubles with 3D models of your products giving participants the opportunity to take home much more than just a brochure. Together with our partners, we delivered a platform with 3D models of Vredestein’s new tyre lineup, giving people total control over when and how they see each product. Even better, we prepared downloadable content such as product specifications, test results, and product benefits which, unlike physical flyers, won’t end up in the trash.

ENGAGEMENT AT ANOTHER LEVEL

The power of video at your fingertips

Using video to engage your audience is much more powerful if you want to make your participants remember you. Gone are the days of boring presentations and speakers. For Vredestein, we created video content that entertained and engaged the audience while successfully showcasing their new products.

SPREADING THE WORD

Go the extra mile with engaging invites

Boring old invites that get lost in memory are a thing of the past. Make the people who matter to you remember who you are by going the extra mile with personalised and engaging invites. For Vredestein, it was important to show selected legacy customers and partners how valued they are by offering them with the opportunity to collect what they’ve earned, the Vredestein Stripes. Together with our partners, we created video invites that created a sense of exclusivity and appreciation for their selected VIP guests, welcoming them to celebrate their partnership with the brand and collect their Vredestein Stripes.

LIVE INTERACTION

The freedom to interact at any time

Give your participants the freedom to speak their minds throughout the event. With a chatbot, you can host your live presentation, whilst allowing your participants to discuss the content with each other or submit questions to your team. With Vredestein, this was implemented through a live Q&A session where the questions from the audience were gathered through the chatbot function. This allowed Vredestein to remain in the driving seat, whilst giving the event attendees the opportunity to ask any questions they had. The control on conversation provided to Vredestein via the chatbot filter enabled them to answer all the questions more effectively while at the same time giving more valuable information to the audience.

DIGITAL MADE PERSONAL

Engage your audience with conversation rooms

Digital conversation rooms give your audience an opportunity to connect with your company on a personal level. By giving them the power to ask questions to specific speakers not only will you provide a one-on-one experience but you will also provide them with a much more valuable experience. This is why we created a conversation room as part of the Vredestein platform. After the live presentation of the Vredestein event, people could interact and discuss any topic with specific speakers all in one place. This gave the audience the opportunity to take home more valuable information, allowed Vredestein to connect better with them, and gave dynamism to the event by allowing the participants to talk to each other.

Boring old invites that get lost in memory are a thing of the past. Make the people who matter to you remember who you are by going the extra mile with personalised and engaging invites. For Vredestein, it was important to show selected legacy customers and partners how valued they are by offering them with the opportunity to collect what they’ve earned, the Vredestein Stripes. Together with our partners, we created video invites that created a sense of exclusivity and appreciation for their selected VIP guests, welcoming them to celebrate their partnership with the brand and collect their Vredestein Stripes.

Visit the Vredestein experience centre