Think Profits Making SEO Simple: Wiseworth Canada Industries Case Study

About This Project

As a master distributor of Ingersoll-Rand products, Wiseworth operates throughout Western Canada supplying Ingersoll-Rand products to a variety of industries and markets.

Challenge

Wiseworth came to Think Profits based on work previously done for their sister company AGL On-Site Solutions (AGL). Besides a full web design, they were looking to move away from their CMS Adobe Business Catalyst (ABC). ABC wasn’t performing as they’d intended and they were looking for a more versatile CMS that would meet all of their business needs. Finally, Wiseworth was looking to improve their overall ranking online and wanted to emphasize their role as an Ingersoll-Rand master distributor.

Solution

Think Profits was tasked with updating the website’s design. Wiseworth was inspired by the work done for AGL and wanted to have a design that reflected the work done for them, while still standing out as a separate company. Think Profits took this into account and created a design that emphasized Wiseworth while keeping the usability built into the AGL website.

In order to reduce the difficulties Wiseworth was experiencing with ABC, Think CMS was installed into the website. Because it’s a custom web application, Think CMS is able to adapt and manage Wiseworth’s content the way Wiseworth wanted it to.

Think Profits also engaged a full range of SEO services in order to improve Wiseworth’s online rankings. Keyword research identified a completely new range of keywords Wiseworth could be targeting. In order to take advantage of this niche, Think Profits copywriters created a series of SEO landing pages that will help to improve Wiseworth’s search results and ranking.

Results

Wiseworth’s content is now managed through Think CMS. As a streamlined CMS, it handles all the work of managing the website, thus reducing the headaches experienced with their previous CMS.

Their monthly SEO program has also improved the ranking of a number of pages, resulting in even more high-quality traffic.