TOMORROWLAND / OLAY

10623_Percept_Social_Facebook_Profile_DEV01
Percept Brand Design
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  • Date Published
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PR agency Tomorrowland Group and Percept were tasked with designing digital marketing material for the Olay Regenerist product line. The project was meant to be an informative campaign focusing on the creation and distribution of a microsite, an infographic, EDM, and social media graphics.

About the Project:

PR agency Tomorrowland Group and Percept were tasked with designing digital marketing material for the Olay Regenerist product line. The project was meant to be an informative campaign focusing on the creation and distribution of a microsite, an infographic, EDM, and social media graphics.

Main Challenge(s):

The main challenge seems to be an issue of collaboration, yet there were no real issues here. Another perceived challenge may be the alignment of all this marketing material with the brand’s identity and the line of product’s identity (Olay Regenerist).

Agency Solution(s):

The inspiration for the line came from the brand’s guidelines, and were aligned with the brand’s global identity. The digital material helps explain the active ingredients and benefits of the products, while the infographics and types of materials increase the reader’s understanding, reducing chances of misunderstanding.

Results:

The only result seems to be that the campaign was successful and is still being used today.