Too Faced + Album Branding Partnership

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Album Agency
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Too faced cosmetics banner image

What started as an eccentric home-grown makeup line, exploded into a top-selling international cosmetics brand. It was labor of love and a wild ride.

COLLECTIVE CREATIVITY

The beauty industry, with its challenging four-season release schedule, demands large doses of creativity and originality. Album played a key role in Too Faced’s creative process, designing over 200 unique product packages and numerous in-store displays, promotional posters, email blasts, magazine ads and more. To meet unique accounting and distribution demands, we designed and built the toofaced.com website, with a fully custom ecommerce engine and vendor-direct backend. Seasonal promotions, integrated email campaigns, and fresh quarterly updates regularly followed.

Too faced influencer marketing campaign

FACE VALUE

When Album teamed up with Too Faced, annual sales were close to $2 million. In 5 short years, we helped transform this beauty-obsessed brand into a blossoming $80 million+ cosmetics empire. We don’t take all the credit for it, but we guarantee the image-driven cosmetic industry hinges heavily on successful branding.

Too faced gross revenue growth