Total Wine & More Brand Refresh - Top Digital Agency

Score Case study score

5.0
Date Published 5 October 2020
Reading Time 1-Minute Read

We were commissioned to relook at the brand for Total Wine & More

The Idea

Many customers were not aware that Total Wine & More stores have team members who go through extensive wine training, tastings and seminars. Some even become certified professionals.

LO:LA was entrusted to help convey this through a story that better defined their brand and also resonated more with a younger audience and with those who may be intimidated by the world of wine.

Through collaborative work sessions with corporate leadership and store managers, LO:LA helped unlock the true magic of the brand in a way that set it apart from competitors, felt more relatable and invited customers on a journey to find something amazing through the theme of “Sharing Possibilities”.

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Case Study review

Reviewer

Total Wine & More

5.0

“Our relationship felt very collaborative, and they worked hard to understand our company well.”

Short project description

We had a brand book but needed an agency to help us articulate who we were as a brand. This involved determining key customers.

Working with the agency

They’ve developed a framework that guided their brand development process. That started with a series of discussions around different consumer sessions. Then, they connected with members of each of our internal departments, taking us through workshops together to better understand our identity. That allowed them to put together documents that helped define our brand.

We had a senior account representative, a strategist, and a creative director. They, along with a few other members of their team, conducted and coordinated the workshops.

We received reports and updates daily. They were very thorough with communication and project management. We communicate through phone calls and emails. However, they also shared tracking information with us and were responsive to our questions.

Positives

Our relationship felt very collaborative, and they worked hard to understand our company well.

Areas for improvement

Allow them to integrate with your creative team members. The workshops they lead are super important to us, and we were all satisfied with the output.

Results

Since collaborating with them, our business has continued to thrive at a record pace. Our biggest campaign that came after starting our partnership broke company records. Our sales were off the charts. Since then, we’ve been using that campaign during the fourth quarter of every year, and we continue to grow and improve.

Some of that success can certainly be attributed to their work on creating engaging photography and typography. They shaped the way in which we go to market, which was very important.

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