Traffic Monetization Platform Share: TDA Score Awaiting client review n/a Date Published 2 March 2020 Reading Time 2-Minute Read This is a digital supply-side platform that provides traffic monetization services through CPA advertising placed on multiple websites. About the Project There was no transparency between advertisers and publishers, which caused difficulties in scaling up the business and generating more revenues. The other issue was a slow automated process for media buyers, creating hurdles in monetization. The main aim was to develop an innovative digital platform with traffic monetization tools adapted to websites, browser extensions, games, and mobile applications. Our Solution Mangosoft team provided a complex infrastructure transformation based on Jenkins and Ansible. Also, we automated all processes on the platform to ensure high scalability of load balancing in the system. Key Features ROI-Focused System This feature helps advertisers and publishers increase revenues and meet their ROI goals in the market. Real-Time Bidding It allows advertising publishers to promote their services on multiple websites to reach a wider target audience. Fully Automated System An automatic connection between advertisers and publishers that helps them find the best converting options. Premium Marketplace Infrastructure It helps advertisers and publishers manage advertising data and campaigns measuring them in KPI metrics. Data Management Platform It is designed to create data sets for publishers, marketers, and ad agencies to reach more target users.