EI Styling wanted to expand their presence to wider audiences on Google and YouTube.
About the Client
Eyebrow Ink Styling is a successful beauty company from Perth, Australia. Home of the Soft Curve Brows™ Eyebrow Method, they specialize in natural eyebrow tattooing and after having huge success with their offline salon, they decided to take their business online. They’ve created an online training academy for future eyebrow stylists and are now bringing confidence and self-esteem to thousands of beauty fans worldwide.
Having a successful marketing funnel in place on Facebook, EI Styling wanted to expand their presence to wider audiences on Google and YouTube. They presented our team with very specific goals: generate quality leads for their offline and online funnels and scale up their business profitably.
After receiving the client’s marketing goals, our team went straight into action. The first step was to conduct detailed audience research on which we based our niche marketing strategy. We started setting up campaigns almost immediately, focusing primarily on Search and YouTube.
After two weeks of testing, we managed to break-even and we have been scaling their ROI ever since. In the first twelve months, our campaigns generated more than 3000 quality leads for both their offline and online businesses, resulting in a whopping 750% ROAS overall.