Transforming the Product, Website & Brand for Wibbitz

The Client

Wibbitz is a content creation company, based in New York, Paris, London and Tel Aviv, and with $40m in funding. They create tools that empower any team to produce professional short-form videos.

Problem

When Wibbitz launched in 2011, their video editing tools were designed with content publishers in mind. But since then, the demand for short-form video content has exploded. Now, employees in myriad different teams, roles and industries — far beyond just publishing or marketing — rely on Wibbitz’s user-friendly applications to meet their video content needs.

Wibbitz needed a brand that better reflected these customers, and with the ability to compete in new global markets and support the launch of new products; Studio, Lightbox and Wavi.

Solution

Wibbitz partnered with Balkan Brothers to completely rebrand and launch Wibbitz’s new website, marketing platform and product suite.

Creating a new brand

We developed a new visual identity for Wibbitz including iconography, illustration, color scheme, typography, and the design of a new logo. We supplied extensive brand guidelines to support the marketing team in all future brand executions.

Wibbitz’s brand positioning is centered on the concept of “freedom to create” — meaning that by shortening the learning curve for video creation, it opens up greater possibilities and creative potential to everyone. We developed a new visual identity to embody this sense of freedom.

The logo uses simple shapes that reference storyboards and the classic ‘play’ icon.

Exploring a custom illustration style

A new, custom illustration style brings a sense of playfulness to the brand and helps Wibbitz to represent its increasingly diverse customer base.

Website, marketing platform and product suite

We designed and built a new website for Wibbitz from the ground up, introducing new functionality that vastly expanded opportunities for the content marketing team — through case studies, a media-rich blog and gated content, all with multi-language support.

Our development team integrated the website into a custom-built WordPress CMS environment, providing the marketing team with complete control to create new pages, copy and re-order sections with ease, and without the need for a developer.

The result

After 8 months of collaboration, we successfully launched the new Wibbitz brand and website integrated into a custom-built WordPress CMS environment. With the launch and continuous optimisations we managed to increase website sessions, conversion rates and increase time spent on the website.

“With our new visual branding and language in place, the new Wibbitz brand clearly captures the essence of our current and target customer base, our employees, and our values. It will allow us to scale operations for our new product line, and expand our reach across new industries, countries and enterprise clients as the demand for easy video creation continues to rise” — Sara Hughes, Director of Content at Wibbitz

Results

151% increase in website sessions comparing 5 months before and after launch

106% increase in conversion rate comparing 3 months before and after launch

51% additional increase in conversion rate 6 months after launch, due to continuous optimizations

33% increase in time spent on the website

Testimonial

“Finding the right agency to work with is a daunting task, but we absolutely found the right team with Balkan Bros. We have been incredibly happy with the work we’ve done together on a full rebrand and new website for Wibbitz, from the communication and process to the final results.

Each person on the team is talented, resourceful, and genuinely cared about delivering something we would love. We’ll no doubt be working with them on future projects.” Hilary Kay — CMO at Wibbitz

Services Provided

Branding

• Style exploration
• Identity development
• Visual language + Art direction
• Brand guidelines

Human Experience Design

• Marketing website
• Newsletter modules
• Design system
• Illustrations
• Animations

Development

• Front-end development
• Website development
• Custom WordPress CMS implementation
• Quality assurance