Tripsmarter Share: 3Sixty Digital Score Awaiting client review n/a Date Published 21 March 2019 Reading Time 3-Minute Read The vast majority of users do not know where they want to go, so we wanted to provide a solution that truly inspires. Read Client Review The Situation Travel brands are good at providing highly functional search mechanics for prospective customers searching for a holiday. The user inputs their desired location alongside other criteria and the solution churns out results. Perfect right? No. The vast majority of users do not know where they want to go, so we wanted to provide a solution that truly inspires. Top 3 Objectives Help Brands Increase Direct Sales Our specialism within the travel sector has helped us understand the pressures that digital managers are faced with to increase direct share. Direct sales provide improved profits and so we wanted to help ensure customers convert with a brand, direct. Provide an Incredible Mobile Experience Rich with Beautiful Imagery We know that the majority of travel research now starts on a mobile device, typically in the context of many distractions. Whilst the purchase/booking may take place on a laptop or desktop, it is imperative this top of the funnel activity is as smooth as possible. Our solution is mobile and tablet first and incredibly imagery rich. Utilize Hyper-Personalization to Drive Tailored Results People are time poor, personalization is no longer a nice to have, it’s imperative. To drive results and consumer satisfaction we wanted to ensure that holiday recommendations were completely tailored to individuals. This meant complex algorithms and machine learning to drive only the most pertinent results. The Solution Tripsmarter is a fun and engaging way to inspire your customers. It uses machine learning to understand your customers holiday preferences and match their perfect holiday. In return, you get extremely rich data about your audience, you’re able to engage with them about what they’re excited about and convert potential customers into direct sales. The Tripsmarter visual questionnaire can be customized to suit your business needs and brand. It allows potential customers to use a swiping interface making it fun for them to choose their holiday preferences. As Tripsmarter builds up a picture of the customers’ world, holiday suggestions become more relevant and useful. Tripsmarter will generate rich, actionable data which can be used to inform your marketing activity. It helps you to analyze trends for popular locations, dates or price brackets. Or create a campaign — targeting the customers who you know are interested in a location, during a specific time period. Related Case Studies "Awaiting client review" Percept’s Creation of Disruptive Branding for an Australian Company "Very professional and responsive to our requests." MOZE Mobile – International School Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy