ULLU On Demand Video App

One of India’s fastest-growing entertainment networks chose ConnectingDots Infotech as their global partners to build Ullu, a video-on-demand app aimed at the ever-connected digital generation. In addition to entering the VOD platform, the client sought to curate a huge repository of regional content, as well as create original, exclusive content for the app.

Challenges

As a media content producer, the client wanted to capture and monetize audiences on the Internet, specifically focusing on the ever-growing number of cell phone users. The client chose the generic popular monetization platforms like YouTube or Vimeo to start delivering the content. But later ran into challenges:

Monetization: These platforms provided restricted monetization options and hence provided a reduced ROI.

Censorship: Content restrictions on these platforms could result in the removal of revenue-generating videos from these platforms.

Branding: After all the efforts from making the content to delivering it on Youtube, the Client still remained Yet-Another-Youtube Channel Creator.

Control: Being dependant on these platforms and their policies, resulted in a lack of control.

Revenue: The client wanted to build a user ecosystem and have multiple entertainment products and to ensure revenue from multiple business models, primarily a subscription-based model.

Solution

As Ullu’s chosen development partner, ConnectingDots helped build a highly scalable subscription-based video-on-demand platform with multiple monetization approaches; viz. subscription-based and Ads based. With competitive prices and even pre-subscription access to a wide range of content.

Delivery

Built on Highly Available and Auto Scalable Amazon Web Services, coupled with Amazon Cloudfront CDN, ensures blazing fast content delivery across the planet. Targeting a wide range of users having a seamless access to entire content across Mobile Applications, Desktop Web and even SmartTV Applications.

Having a custom self-owned Platform, provided the client with total control over every aspect, including content management, monetization, censorship, Branding, and Ads Revenue.