Unibright: The Unified Framework for Blockchain-Based Business Integration Share: NinjaPromo Creative Digital Marketing Agency Score Awaiting client review n/a Date Published 20 November 2019 Reading Time 1-Minute Read Creating campaigns with the aim of boosting investment prospects for Unibright. The Challenge The company was conducting a fundraising campaign and desperately needed to attract more investors to collect the soft market cap. It also needed to boost the short-term hype surrounding the forthcoming project. The Solution We carried out two campaigns. The first campaign was conducted on the company’s social platforms and aimed to help raise funds during the ICO. We spread sales content concentrating on why it was beneficial to invest in Unibright. The second campaign was aimed at raising the company’s popularity on Telegram, YouTube, and other social networks to interest existing Unibright token holders in sharing their positive experiences and encouraging their audiences to acquire tokens. Results $12.6 mln raised during the ICO 1.2 mln potential investors reached organically on social media 1 interactive chatbot created