usb2io Product Identity Share: Red Graphic Score Awaiting client review n/a Date Published 9 June 2022 Reading Time 2-Minute Read Visual identity creation for DAB-Embedded, an electronics and software R&D company. Task: To create an independent identity for a small black device. Works: product identity → logo → box design → landing page About the product usb2io is a USB to various IO interface device for making automatic functional tests of electronic devices and prototyping more easy and lovely. It is successfully sold on platforms like Amazon. Target audience usb2io is a device for electrical engineers, firmware developers, enthusiasts, and engineering students to communicate with various breakout boards and functional hardware blocks. Solution We aimed to keep a clear visual language familiar to tech guys. To show the simplicity in use and broad functionality of the device we appealed to straightforward and contrasting industrial colors. We made no instructions to be put inside the box as everything is shown right on the front side of the device. Everything started with a logo that jumped to the black sticker and the black box with catchy yellow highlights. It soon grew into the landing page with essential product information that helps achieve the main task of the page — leading potential customers to the purchase. No lyrics. Team Art Director: Ira Znosok Account Director: Tanya Rogovskaya