Video Ad Production for Leading Manufacturer Share: Brandefy Score Awaiting client review n/a Date Published 16 February 2022 Reading Time 1-Minute Read Brandefy was hired by a retail solutions manufacturer to product a video that advertises their newest product. The Challenge Brandefy was engaged to persuasively tell the EZ Stacker story in a compelling and entertaining video that addressed long-standing issues with traditional hotel carts and how EZ Stacker makes these issues a thing of the past. The Approach Brandefy’s team worked to develop a strategy and script that met the client’s exact specifications and requirements and performed all services related to pre-production, production, and post-production. The Outcome The company uses the video as its go-to sales tool for the product, using it in Zoom meetings, face-to-face meetings, You Tube, the company website, as well as other channels. They are repeatedly told by customers that because of the video, EZ Stacker sells itself. Prospects love watching it over and over again. The video not only achieved its objective of “awakening” the audience, but it has also helped the company secure luggage cart orders from all the big brand names in the hotel industry.