Viewabo - Top Digital Agency

Score Case study score

5.0
Date Published 19 January 2022
Reading Time 1-Minute Read

Branding for Viewabo — an innovative customer service app allowing agents to see the problems of their customers.

About the client

Viewabo is a service built for those in the service industry. It allows access to smartphone cameras so customers can live-stream video of issues without using an app, making it faster to understand and resolve issues.

Our work

We were asked to build a brand identity that aligned with the founder’s strategic positioning and tone. We created a visual system, custom illustrations, and graphic elements that could be easily deployed across marketing communications.

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Case Study review

Reviewer

“The team’s communications were always responsive.” –George Cheng, CEO, Viewbo

Short project description

As an early-stage startup, our minimum viable product was already being used in production, but the product (and company) looked like it was still under development. We needed a brand strategy to make our company and product more polished and consistent.

Working with the agency

Level was referred to me via a trusted contact when I asked around for a design agency.

We started with a kickoff meeting and provide key inputs. Then they went to do their own research on the competitive landscape. Refined our brand definitions (story, mission, values, messaging, etc.). Developed several stylescapes.

Once one was selected, started to iterate on logo concepts and designs. Other materials such as stationery, a presentation deck, and an updated website were developed. A branding guidelines PDF was the final deliverable.

Positives

I think the most important aspect of branding is the concept and they spent a lot of time refining various concepts to find one that works for what we do.

Areas for improvement

We did run into an issue with the original logo design having a trademark conflict with a different company in a similar industry sector causing us to have to quickly redesign the logo while trying to maintain the original concept.

I know that looking for trademark conflicts is a difficult thing and is more of a legal issue than a design issue, so I am not sure what to suggest. But if there was a better process for seeking potential trademark issues, it would help them to improve the success of future projects. Despite this issue, overall I’m satisfied with the work.

Results

We’ve completely revamped our website and application user interfaces to match the new branding. So far, I’m getting very positive feedback on the new branding.

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