Increasing of brand awareness of the new phone Vodafone X and engagement creation for clients in their 25s.
About the Project
Vodafone X has teamed up with Appetite Creative and OMD to offer the chance to win a brand new iPhone. On Wednesday, 6 June 2018, Vodafone X hid a brand new iPhone somewhere in Dundrum Town Centre as part of a public treasure hunt. There was no dog-eared map with an X marking the spot with this one though: the clever heads at Appetite Creative Solutions made it 100% digital and completely via smartphone.
Here’s How It Worked
You show up at the Vodafone Store at 1 pm. Once there, whip out your phone and scan QR code and you have your first clue. You’re off and running from there. Each code you scan will lead you to the next spot. If you do it right, you should end up back in the store after visiting three locations. The fastest time on the day wins. The campaign had 73 participants running around town and one lucky winner with a gleaming new iPhone.
411 Instagram likes, 61 Facebook likes along with a huge message thread as well as almost 300 article covering it means that we are already in the process of setting up the next series of treasure hunts. Keep an eye out in case they come to you!