Washington Prime Group — SweeTok Event Share: Intuition Marketing Score Awaiting client review n/a Date Published 25 March 2021 Reading Time 1-Minute Read Host Meet & Greet events with TikTok influencers to drive foot traffic and increase awareness for select Washington Prime properties. Challenge Host Meet & Greet events with TikTok influencers to drive foot traffic and increase awareness for select Washington Prime properties amongst target demographic audience. Strategy BMG selected 20 local influencers to host a Valentine’s themed #SweetTok event at mall properties across the US. Engaged influencers used Instagram to announce and promote their Meet & Greet event with static posts and stories. Influencers captured live event content on TikTok and Instagram. The Meet & Greets generated significant organic content by fans and followers on Instagram and TikTok by attendees. Results 52 Million Impressions 9 Million Engagements 42.7 Million Reach 388 Content Pieces