Web Strategy, Web Experience Design Share: Cape and Bay Score Awaiting client review n/a Date Published 23 January 2020 Reading Time 1-Minute Read We use historical data to get a thousand-foot view, then hit your target market with laser precision. Description We trace back from where you’ve been to get to where you want to go. We use historical data to get a thousand-foot view, then hit your target market with laser precision. Challenges The athletic market is largely diverse. We wanted to create a rich brand personality without alienating any current or prospective clients. Solutions To accomplish this we focused our brand strategy on clear options and empowering tones. This allowed the brand to appeal on a wide scale while standing in a unique market position. Impact This design delivered incredible success. With client lists and mobile app use still on the rise, we are incredibly proud of this partnership.