Website and Branding for Squirro

About the Client

Squirro defines itself as a “group of talented individuals from around the globe who love working with each other”, and came to revolutionize the business world by delivering insanely great results on enterprise data. As companies all over the world have more data available to them than ever before, Squirro Team’s aim is to build the world’s first true insights engine so they can help businesses take advantage of that data, helping them do their job better. By turning unstructured data into valuable insights and practical actions, Squirro has become many B2B businesses’ favorite ‘smart assistant’.

The Challenge

As an international company specialized in cutting edge technology, Squirro realized that there was a clear mismatch between the way they were presenting themselves online and the way they wanted to be seen by their target audience and customers. Their iconic squirrel character was outdated, the website design unstylish and there was an urgent need to improve the page’s speed, which ultimately led internal managers to feel that Squirro’s online presence was not aligned with their field of expertise.

In order to position themselves as thought leaders and ideal solution providers, all the supporting content that helped market the collateral needed to be revised and improved.

The Solution

The website was optimised for SEO, and the user journey was also revisited in order to turn the page into a highly responsive and effective platform.

Appetite created stationary & brand guidelines, updated the colour palette and created new icons to decorate the website’s pages, in order to ensure that the overall look, message and feel reflected the new branding.

Therefore, Squirro’s iconic squirrel was rejuvenated, and adapted to the different fields of expertise of the brand, giving rise to four new squirrels and environments: the general, the banking, the insurance and the manufacturing squirrels.

A new portfolio, involving case studies and sales presentations, was also thoroughly designed with the goal of instilling confidence in the brand, elevate its engagement opportunities & leads, and ensure that all Squirro’s sales messaging was uniformed.

Squirro also benefited from the creation of a content calendar and a bespoke and user-friendly digital brochure, so customers could easily learn more about all services provided by Squirro.

Results

Our goal was to help Squirro show their customers and website-visitors how they could make the most of the brand’s services, while having a pleasant journey and experience online.

Appetite Creative delivered a new hybrid website – a fully custom built theme from the UI design all the way to the Front End development and connected to WordPress. The website is now responsive, functional across all devices and highly engaging. Also, the harmony across the brand’s portfolio is now evident, as the colours displayed in the website and sales presentations are uniform, instilling confidence and professionalism in the brand.

Extremely happy and proud of this project…! When great people come together, amazing things happen! Let’s keep rocking!

–Gloria Fernández Polín, Squirro Marketing Executive

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