Website Design – Midgard Education Publishing Share: eCuras LLC Score Case study score 5.0 Date Published 5 May 2020 Reading Time 2-Minute Read We built Midgard’s website with its particular brand-identity in mind. Read Client Review About the Client Midgard Publishing is tackling America’s reading crisis head-on with a cast of creative, story-centered history textbooks. They see the problem of decreased reading rates among children and young adults as a failure of our education system and not the kids themselves. Textbooks such as American Hero recount the integral parts of American history by using storytelling as the driving force. Our Solution We reflected this creative and engaging form of teaching in every part of their website. The initial sweeping animation, including the Midgard logo and other graphics, were all designed and implemented by eCuras. They mirror the exciting nature of the site’s content and products but keep a clear focus on Midgard’s mission to educate through stories. Of course, the purpose of all these design elements and graphical techniques is to lead to higher sales for Midgard. To close the gap between a visitor and a converted sale, we integrated a full store using WooCommerce into the Midgard framework. This makes it ridiculously easy to purchase their textbooks, and we even included preview functionality for several of the books. In particular, we included a sample price banner for American Hero that anyone can see right from the “Shop” page. We built Midgard’s website with its particular brand-identity in mind. The dragon-Midgard logo is present on every page and there are numerous backdrops resembling old-time maps as well as relevant graphics interspersed throughout the site. With every site eCuras creates, the focus is always to make the brand abundantly clear and then to increase sales through strong brand identity. Midgard’s site is simply another example of how eCuras curates the web for each client we serve. Related Case Studies "Awaiting client review" Alberta Education: The Time We Played a Key Role in the First Phase of a Multi-Year Redevelopment of the Alberta Education Websites "Awaiting client review" TracPrac – HealthCare Education App Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy
"Awaiting client review" Alberta Education: The Time We Played a Key Role in the First Phase of a Multi-Year Redevelopment of the Alberta Education Websites