Website Redesign & Digital Marketing for a Leading Tent Manufacturer

Comrade Digital Marketing Agency
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  • Date Published
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A B2B custom tent manufacturer gets ranked at the top of Google search results and increases qualified leads by 177%.

About the Project

The client is a fast-growing commercial tent manufacturer and supplier aimed to sell to the three primary audiences:

  • Event rental companies
  • Businesses requiring tent expansion/capabilities, and
  • Consumers


American Tent reached out to Comrade to address two key challenges:

The first was to update a slow, underperforming website, and the second was to help get more qualified leads, conversions, and ultimately, sales. Being highly goal-oriented and sales-driven, American Tent’s CEO was disappointed in his previous marketing agencies’ failure to deliver results and true revenue growth.

Another challenge was that American Tent was in the process of rebranding, which in turn would catalyze a drop in SEO rankings. Comrade needed to alleviate this inevitable drop in SEO ranking and grow the company’s revenue through an aggressive marketing campaign and full web redesign.


In addition to a high-performance website redesign, our team performed digital marketing services to increase the company’s sales and establish its website as a digital hub for tent-related information across the entire world wide web. Our digital marketing experts helped this eCommerce business increase sales by facilitating cross-selling, enhancing website SEO, and reducing its operations costs.


The results of American Tent’s website redesign and marketing campaign have been nothing short of staggering. In just a six-month period, American Tent now appears on the very first page of Google and other search engines. Best of all, the client is thrilled with the results and has reported record-breaking sales week after week.

  • 280% SEO Traffic Boost
  • 25% Conversion Rate Improvement
  • 20% Cost per Lead from PPC Increase