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Website Redesign for Family Dental Center

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SolveIt
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The SolveIt team redesigned the dental clinic website.

About the Project

Family Dental Center has already worked with our company on the project of mobile app development for iOS and Android devices. After a successful collaboration, our client decided to redesign the site with a referral to the existing target audience and attracting foreign patients. It was important to show the clinic on the site, to build a competent architecture for easier interaction with the site as well.

Challenges

New Website Architecture

Since the website creation in early 2011, a lot of different information was added to the site. The logic and structure of the pages were lost due to the desire to provide useful content. That’s why it was necessary to think through the structure of website architecture from scratch so the user could easily find the right information even if he visits the dental center website for the first time.

User Interface Design

It was important to preserve the unique individuality of the dental center. During the creation of the new website design, it was decided to show the clinic’s doctors and the organization of the clinic from inside as much as possible. We chose to use branded colors: white and orange for a better perception of the integrity of the clinic and the site.

Call-To-Action Elements

Particular attention was paid to lead collection elements. We worked out several “collection” options for different types of content and pages. In addition, we developed unique forms and buttons, reflecting the page tone, so the site visitor can leave contact information.

Mobile Adaptability

Client’s website analytics show the majority of their traffic comes from mobile devices. That’s why special attention was paid to the development of the site’s mobile version. It was especially necessary to think over the menu view on a mobile device as it has many subsections and our client would like to present them all for more information.

The Solution

Personal Dentist Profile

Trust is one of the most important client retention features in the dentistry. Together with the MedExpert team, we worked out each dentist’s personal profile on the site. This profile contains portfolio items with examples of previous works, customer reviews, and the ability to schedule consultation or treatment with this particular specialist.

Real Photos Instead of Stock

Usually, healthcare industry sites are visualized by images from photo stocks. In our project, we used only real clinic photos and photos of the clinic’s staff to ensure the additional level of their client’s trust.

Call-To-Action

As the website is one of the main touchpoints with the potential clients, it was necessary to pay attention to lead collection elements. Our team worked out several “collection” options for different types of content and pages to make each form be unique, not be duplicated on the pages, and fit the page content.

Treatment Price Calculator

During reworking the “Services” page, we decided to implement an online calculator. A user has the ability to highlight directly on the site one or more teeth that need to be cured to immediately get the approximate price for its treatment.

Result

As a result, we prepared a complete redesign of the website for Family Dental Center. SolveIt took into account all the features of the field of activity, corporate style, and focus on the target audience. SolveIt team focused on optimizing and simplifying user interactions with the website.