WeCompare – How We Changed UK Insurance Forever

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Learn how we boosted conversion rates by over 50% and created an umbrella brand.

About the Project

We created one of the world’s first centralised portals that deals with everything from comparison to claims.

What We Did

We used a mixture of consistent branding and the latest technologies to boost our client’s conversion rate.

When we were first approached by ‘WeCompare’ (formerly VanCompare) to redesign and develop their website and journeys, we were assigned two main tasks; to increase their conversion rate on their comparison site, and create consistent branding to tie together all their different ‘compare.com’ domains.


Following the success of the VanCompare revamp, we were contracted to help them develop products in all spheres of the insurance market, including Bike, Car, Home and more.

Thus, we proposed the idea of creating the Umbrella brand ‘WeCompare.com’, under which all of their other brands could sit. We created consistent branding across all 12 of their new individual websites, developed unique, highly converting landing pages and web journeys for each of these sites, and linked all the websites back to WeCompare, creating a unified brand, allowing them to easily cross-promote their products.