Wendy’s: Wenday in Chile Share: DMFusion Score Awaiting client review n/a Date Published 9 March 2020 Reading Time 1-Minute Read Wendys Chile asked us to create a 360 digital action for the day of the hamburger. Background The previous year Wendy’s was the first fast-food brand to talk about Hamburger Day, which was quickly shared by its main competitors. Analyzing the background the DMFusion team discovered that Wendy’s did not have a day of its own, a special day like our competitors. The first step as an agency was to develop a concept so that the brand has its own day, WENDAY. Next, we carried out the positioning work with the aim that every time a consumer sees WENDAY, it will be a special day, a day of happiness. Outcome 272% sales increase compared to 2018 181% more transactions 30,000 combos sold on a Tuesday