Wendy’s: Wenday in Chile

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Wendys Chile asked us to create a 360 digital action for the day of the hamburger.


The previous year Wendy’s was the first fast-food brand to talk about Hamburger Day, which was quickly shared by its main competitors.

Analyzing the background the DMFusion team discovered that Wendy’s did not have a day of its own, a special day like our competitors. The first step as an agency was to develop a concept so that the brand has its own day, WENDAY. Next, we carried out the positioning work with the aim that every time a consumer sees WENDAY, it will be a special day, a day of happiness.


272% sales increase compared to 2018

181% more transactions

30,000 combos sold on a Tuesday