World Cup Riga 2021 Social Media Management, Content and Design

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To raise awareness and promote applying to the event of the year “World Cup Riga 2021”, Bright created and managed an event page.

About the client

Latvian Equestrian Federation (LEF) is a member of the International Equestrian Federation (FEI). The federation cooperates with equestrian clubs, schools, riders, judges, coaches and all equestrian sports enthusiasts in compliance with the high standards of FEI in sports, environmental protection and in loving attitude towards horses. In addition to popularizing sports in Latvia amongst children and teenagers, the main purposes of federation include:

  • organizing and coordinating national, regional and international equestrian sports competitions at a high level,
  • preparing local riders for the Olympic games,
  • ensuring Latvian riders take part in international competitions, attracting new and working with current sponsors for riders,
  • supporting local coaches and judges to raise their qualifications,
  • taking care of Latvian equestrian sports history research.

What we did

Bright was chosen to create social media content for the annual showjumping competition “World Cup Riga” that was held in summer 2021 in sports base “Kleisti”.

Bright worked on:

  • Creating and managing a Facebook event page,
  • Creating social media content in Latvian and English,
  • Shooting a video, recording audio and editing the material,
  • Photo reporting of the event.