World of Myoth: Videography & Video Production

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Dartmatics Limited
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World of Myoth is an e-commerce business selling all-natural, sustainably sourced, beauty products.

Starting with a clear idea of its own brand persona, World of Myoth approached Dartmatics for help in demonstrating its impact on the planet through a minimal, beautiful, and user-friendly website.

The Challenge

Appealing to Myoth’s niche audience was the core challenge of this project. This target audience consists of women who pay close attention to what they put on their skin, and who are happy to pay more for a high quality product.

The Solution

Only after extensive research into this target audience could we do the following.

  • Suggest a new brand strategy, separating Myoth’s crystals business from its raw beauty products business.
  • Allow its businesses to collaborate with one another without limiting their target audiences too much.
  • Re-design, develop and launch a new website with no downtime.
  • Develop a brand video and ad campaign to boost sales in the build up to Christmas.

Shot in a forest close to Osaka, Japan, the brand video captures the imagination of the largely female target audience. It features a woman embracing nature as she travels through it. She discovers the beautifully designed products in a stream or among some moss, uses them, and feels elated. The natural ingredients soak into her pores, providing her with the opportunity to look inwards with positivity, releasing her from the stresses of everyday life.

The Result

At the time of writing this case study, the video had just been uploaded to the website and is about to be run in a multi-platform ad campaign. If you would like to find out the ROI of the project, please do not hesitate to contact us.