WWE & Walmart

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  • Date Published
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A social media & display campaign that pushed to a competition mechanic. This drove engagement across both brands and captured consumer data.

About the Project

WWE and Walmart hired ebow to create, develop and design a co-­branded campaign.


The objective was to create a responsive microsite where users can vote on 2 of 4 t­-shirts branded with WWE wrestlers where the shirt with the most votes was stocked in Walmart stores across Canada.


The results from this online competition created social UGC, informed brick and mortar retail activity, captured user data.