Zayed Sustainability Prize – IntegratedMarketing Approach to Record Numbers

ENCE Marketing Group Pte Ltd
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ENCE attracted sustainability companies over 8 markets for the Zayed Sustainability Prize 2020. A cross-border team doubled the number of entries.

The ENCE Marketing Group was contracted to raise the profile and attract more sustainability companies to take part in the Zayed Sustainability Prize 2020 for 8 markets (China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore).

Over the course of 16 weeks, a cross border teamwork on an integrated basis, using direct mail, influencer marketing, email marketing, digital and online marketing to garner the most entries from this region, that the Prize had ever received in the last 12 years since its establishment.  Thus proving that an integrated marketing approach is the most effective for brands.