ZEISS Smartlife Share: TriplePro International Score Awaiting client review n/a Date Published 15 February 2021 Reading Time 2-Minute Read ZEISS needed to communicate their Smartlife line of vision technology – so we stepped in to help! Helping audiences see things clearly with the global leader in lenses and eyewear As global leaders in lens technology and scientific optics, we were approached by Zeiss to become one of their creative partners. With a huge global portfolio of products and innovations, they needed support in creating messaging that helped communicate their values as a company, and the innovation that they bring to the world of vision. The thinking We have worked with Zeiss on a number of projects. The first was the creation of a brochure that communicated the benefits of their SmartLife portfolio. We designed the brochure from the ground up, including graphic design and copywriting to introduce vision professionals and consumers to the product portfolio. Recently, we helped them with the creation of safety messaging to go up in their global stores, centred around the Covid-19 pandemic. As part of this, we wrote and designed posters to be used in-store, as well as a brochure to give to in-store staff on how to maintain safety. The outcome Our brochures and Covid-19 safety messaging have been in production and circulated around global markets. By working with ZEISS, we’ve been able to show that small agencies can indeed work with huge companies, offering them agility when they need it most. Our work with Zeiss continues. We work with them regularly in the production of graphic design, copywriting and social media content over a variety of ad-hoc projects.