ZELO21: Following a Brand, Full Spectrum Share: SYROOP Score Awaiting client review n/a Date Published 14 April 2020 Reading Time 1-Minute Read E-commerce as an experiential space. The social campaign aims to create a sense of recognition between customers and the brand’s vision. About the Client Zelo21 is an Italian lifestyle brand focused on the production of clothing, accessories and household items. Some Things Belong Together The total look is a winning combination that reflects people’s way of being and their habits. E-commerce is conceived as an experiential space with strong emotional suggestions. The content strategy is focused on 3 main streams: product, craftsmanship, and lifestyle. Objective: Awareness The digital PR and social campaign #21waystofeelgood aim to create a sense of recognition between customers and the brand’s vision. Other social adv initiatives are dedicated to annual events such as Christmas, Black Friday and Winter Sales.