Complete Guide for Arabic SEO Keyword Research

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Maps Of Arabia
  • Date Published
  • Categories Blog, Research
  • Reading Time 4-Minute Read

If you work on an Arabic website or an Arabic version of a multilingual website, you must carry out Arabic SEO keyword research.

Researching keywords in English is not a straightforward process, there are many considerations to be aware of like keyword volume, click-through rate, conversion rate, keyword difficulty, keyword roadmap and much more.

Luckily for English SEO, there are endless tools to help you determine where to start, but Arabic keyword research for Arabic websites! Well… it takes much more digging into the data and testing like there’s no tomorrow.

Given that Arabic searchers do not use formal Arabic in their search queries, each region has its own lingo and terminologies. Many Arabic users use English search queries but the industry-standard keyword research tools like AhrefsSEMRushMOZ, are not yet sophisticated enough to provide proper Arabic keyword data. It all boils down to your doing your own research on the business niche you work in.



Given that, SEO for Arabic websites still carries huge opportunities for businesses in the Middle East and North Africa region, due to poor competition. Check our previous post to discover the potential gains for your business.

Arabic SEO Keyword Research Tools

Unfortunately, to do proper Arabic keyword research for Arabic websites you need to go manual, investigate the SERP, see what Google is already rewarding and try to reverse engineer your Arabic website accordingly. Install the Keywords Everywhere plugin to get a better understanding of what keywords are trending.

Also, one of the best Arabic keyword research strategies is available right in the search bar, just start typing letter by letter, check and investigate what keyword suggestion you are getting. Google displays variations of each keyword upon search volume. We are not suggesting to only go for high volume Arabic keywords as those are probably highly competitive. Unless your Arabic website has high authority compared to your competitors, don’t compete head-on for short-tailed keywords, consider easier ones and build your authority and engagement with long-tailed keywords.

Google Arabic Keyword Planner for SEO

Another helpful tool would be Google’s own keyword planner, it’s free if you run paid ads, and it’s getting better day by day. As more Arabic searches are happening, Google’s machine learning algorithms are tracing all searches happening on its platform, but the figures are still rough estimates. For example, the keyword “SEO Company Jordan” would have a higher volume over “SEO Agency Jordan” where “SEO Agency Amman or SEO Company Amman would have less than 10 searches per month.

It’s still worth it, cost to benefit, to keep both keywords in mind. SEO Agency would have a better conversion rate, as SEO company searches are majorly done by job seekers, but potential clients search for SEO Agency.

Also, at a MOZ conference in 2019, Rand Fishkin showed how huge long-tail keywords are driving the majority of traffic. As short-tailed ones are triggering featured snippets, snippets are great for brand awareness, but long-tailed Arabic keywords are easier to rank, and there are fewer ads too!

Plus, searchers are asking Google more complex questions, and Google with the new passage indexing is able to get more accurate answers for such queries. Satisfy the searchers intent by creating long-form content, and increase your Arabic website E-A-T: Expertise, Authority and Trust.

SERP Arabic SEO Keywords Tools

Another awesome trick our Arabic SEO Experts use is chrome extensions with regional filters. There are endless extensions to keep within your SEO toolkit.

Websurfer: Keyword Surfer is a 100% free extension that allows you to see search volumes directly in Google search results.

SEO Minion: helps you in your daily SEO tasks such as On-Page SEO analysis, Broken Link Checking, SERP Preview and more.

Keywords Lockup: it’s a free Google Chrome Extension, which will show you the monthly search volume of keywords. SEOs can quickly get the keyword search volume as well as CPC and Adword difficulties.

Test and Practice on your own, and connect with our SEO consultants to help you set the right goals for your Arabic website.